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Six Flags

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Six Flags Entertainment Corporation
Company typePublic
IndustryTheme parks
Predecessors
FoundedJuly 2, 2024; 29 days ago (2024-07-02)
HeadquartersCharlotte, North Carolina, U.S.
Number of locations
42
Area served
  • United States
  • Mexico
  • Canada
Key people
Richard Zimmerman (president & CEO)
Selim Bassoul (chairman)
Revenue
  • Decrease US$1,358,236,000 (2022)[1]
  • US$1,496,905,000 (2021)[2]
  • Decrease US$108,928,000(2022)[1]
  • US$129,923,000 (2021)[2]
Number of employees
1,450 full-time; 40,000 seasonal (2022) [3]
Websitesixflags.com

Six Flags Entertainment Corporation, or simply Six Flags, is an American amusement park corporation headquartered in Charlotte, North Carolina, United States. It was formed on July 2, 2024, following a merger between longtime rivals Cedar Fair and the former Six Flags company. The combined company owns and operates 51 properties throughout North America, including amusement parks, water parks, and resorts.

History

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Pre-merger

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Six Flags

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Six Flags Theme Parks originated in 1957 with the creation of The Great Southwest Corporation by Angus G. Wynne and other investors, who would go on to open the chain's original park, Six Flags Over Texas, in August 1961. After the Pennsylvania Railroad gained a controlling stake in the company's shares, a handful of new park were constructed and multiple independent parks purchased over the following two decades. Following the acquisition of Marriott Corporation's Great America theme park in 1984, Six Flags acquired the rights to feature Warner Bros.' Looney Tunes animated characters at their properties; Time Warner subsequently purchased much of the company and was its sole owner from 1993 to 1995. Six Flags Theme Parks, Inc. was later bought out by Premier Parks – an Oklahoma-based real estate firm and theme park chain – on April 1, 1998, for $1.86 billion.[4] Premier began to apply the Six Flags name to several of their existing properties in North America and Europe, eventually fully assuming the brand name in 2000.

Throughout the 2000's, Six Flags began to suffer from growing debt and organizational bloat, eventually first resorting to selling off its European parks in 2004. Some of the company's largest investors grew frustrated with Six Flags and demanded change; Daniel Snyder's Red Zone, LLC successfully gained control of Six Flags' board of directors in 2005 by means of a proxy battle. New management continued to sell off various American amusement park locations throughout 2006-2007, although their cash flow continued to decrease, falling $120 million annually under Red Zone's board. Weighed down by the financial crisis of 2007–2008 and the New York Stock Exchange's decision to delist their stock, Six Flags filed for Chapter 11 bankruptcy protection in 2009 but continued to operate the parks as normal. Six Flags re-emerged as Six Flags Entertainment Corp. on May 3, 2010, moving head offices from New York City to Grand Prairie, Texas and allowing lenders to control 92% of the company in exchange for canceling $1.13 billion in debt.[5]

Jim Reid-Anderson was instated as chairman, president and chief executive officer (CEO) on August 13, 2010 and succeeded by Mike Spanos in late 2019. New initiatives were launched to build Six Flags theme parks in global markets; the previously cancelled Six Flags Dubai was revived in 2014 before being called off again in 2018. Six Flags Zhejiang and Six Flags Chongqing both began construction in China before a declining real estate and the collapse of its local investment firm in 2020 forced both projects to be sold on to other developers. The COVID-19 pandemic also hindered Six Flags' operations during 2020, forcing many parks to remain closed for the year. Mike Spanos stepped down in 2021, allowing chairman Selim Bassoul to assume the role of CEO. Seeking reinvention, Bassoul announced a new strategy favoring guest experience over capital investments; this meant raising prices in order to lower daily park crowds, thus improving the park experience for higher-paying guests.[6] The initiative and various comments made by Bassoul proved controversial with shareholders, and was abandoned in November 2022 after park attendance plummeted by 33%.[7][8][9][10]

Cedar Fair

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Merger

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Previous unsuccessful attempts had been made to assimilate Cedar Fair in the decade leading up to the merger. One such deal with Apollo Global Management fell apart in April 2010[11] October 2, 2019, Reuters reported that Six Flags had first approached Cedar Fair with a cash-and-stock acquisition offer, although the proposal was quickly rebuffed.[12][13] In February 2022, SeaWorld Parks & Entertainment (now United Parks & Resorts) made an unsolicited all-cash bid to buy Cedar Fair for $3.4 billion; the offer was rejected two weeks later.[14][15]

Properties

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Year acquired lists the year the property was acquired by the property's previous respective owner among the current company's two predecessors.

Amusement parks

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Name Location Year opened Year acquired Notes
California's Great America Santa Clara, California 1976 2006 A seasonal amusement park acquired by Cedar Fair in 2006 during the purchase of Paramount Parks.
Canada's Wonderland Vaughan, Ontario 1981 2006 The most visited seasonal amusement park in North America, acquired by Cedar Fair in 2006 during the purchase of Paramount Parks.
Carowinds Charlotte, North Carolina 1973 2006 A seasonal amusement park acquired by Cedar Fair in 2006 during the purchase of Paramount Parks.
Cedar Point Sandusky, Ohio 1870 Once the flagship of the Cedar Fair chain, it is one of the oldest Six Flags parks.
Dorney Park & Wildwater Kingdom Allentown, Pennsylvania 1884 1992 A seasonal amusement park acquired by Cedar Fair in 1992.[citation needed]
Frontier City Oklahoma City, Oklahoma 1958 2018 An original Six Flags property during the Premier Parks era. Owned by EPR Properties; operated by Six Flags since 2018.
Kings Dominion Doswell, Virginia 1975 2006 A seasonal amusement park acquired by Cedar Fair in 2006 during the purchase of Paramount Parks.
Kings Island Mason, Ohio 1972 2006 A seasonal amusement park acquired by Cedar Fair in 2006 during the purchase of Paramount Parks.
Knott's Berry Farm Buena Park, California 1920 1997 Originally acquired by Cedar Fair from the Knott Family in 1997, the year-round park is the most-visited park in the chain.[citation needed]
La Ronde Montréal, Quebec 1967 2001 Built for Expo 67. Emphyteutic lease from the City of Montréal through 2065.
Michigan's Adventure Muskegon, Michigan 1956 2001 A seasonal amusement park acquired by Cedar Fair in 2001.[citation needed]
Six Flags America Largo, Maryland 1973 1999 Acquired in Premier Parks deal. Formerly known as Adventure World, and before that Wild World.
Six Flags Darien Lake Darien, New York 1981 2018 Owned by Six Flags from 1999 to 2007. Owned by EPR Properties; operated by Six Flags since 2018.
Six Flags Discovery Kingdom Vallejo, California 1968 1997 Acquired in Premier Parks deal. Initially re-branded as Six Flags Marine World, it received its current name in 2007.
Six Flags Fiesta Texas San Antonio, Texas 1992 1998 Originally owned by USAA and managed by Gaylord Entertainment from 1992 to 1995. Six Flags took over park management in 1996 and the park was purchased mid-season 1998.
Six Flags Great Adventure Jackson, New Jersey 1974 1977 Safari Off-Road Adventure is attached to the park, making Great Adventure the second-largest theme park in the world.
Six Flags Great America Gurnee, Illinois 1976 1984 Acquired from Marriott Corporation. By acquiring this park, Six Flags gained the rights to the Warner Bros. licenses. Purchase price $114.5M[16]
Six Flags Great Escape and Hurricane Harbor Queensbury, New York 1954 1996 Acquired in Premier Parks deal. Originally known as Storytown USA until 1982.
Six Flags Magic Mountain Valencia, California 1971 1979 Acquired from Newhall Land and Farming Company. Purchase price $51M[17]
Six Flags México Mexico City, Mexico 1982 1999 Acquired from Reino Aventura. Purchase price $59M[18]
Six Flags New England Agawam, Massachusetts 1870 1997 One of the two oldest parks in the chain, predating the founding of the first Six Flags Park by nearly a century. Acquired in Premier Parks deal, formerly Riverside Park.
Six Flags Over Georgia Austell, Georgia 1967 Built by Six Flags, the second of three locations. The park is partially owned by a limited partnership and is managed and operated by Six Flags.
Six Flags Over Texas Arlington, Texas 1961 Built by Six Flags, the first location. The park is partially owned by a limited partnership and is managed and operated by Six Flags.
Six Flags St. Louis Eureka, Missouri 1971 Built by Six Flags, the last of three locations and the only one completely owned by Six Flags. Originally opened as Six Flags Over Mid-America.
Valleyfair Shakopee, Minnesota 1976 1978 A seasonal amusement park acquired by Cedar Fair in 1978 that led to Cedar Fair's formation in 1983.[citation needed]
Worlds of Fun Kansas City, Missouri 1973 1995 A seasonal amusement park acquired by Cedar Fair in 1995.[19]

Water parks

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Outdoor

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Name Location Year opened Year acquired Notes
Located in amusement parks
Carolina Harbor Charlotte, North Carolina 1982 2006 Located within Carowinds.
Oceans of Fun Kansas City, Missouri 1982 1995 Located adjacent to Worlds of Fun. In 2013, the water park became included with admission to Worlds of Fun.[20]
Six Flags Hurricane Harbor Queensbury, New York 1995 1996 Located within Six Flags Great Escape. Was originally known as Splashwater Kingdom until 2019.
Six Flags Hurricane Harbor Maryland Largo, Maryland 1982 1992 Located within Six Flags America. Renamed to Hurricane Harbor Maryland in 2023.[21]
Six Flags Hurricane Harbor Darien, New York 2010 2018 Located within Six Flags Darien Lake.
Six Flags Hurricane Harbor Agawam, Massachusetts 1997 1998 Located within Six Flags New England.
Six Flags Hurricane Harbor Austell, Georgia 2014 Located within Six Flags Over Georgia.
Six Flags Hurricane Harbor Eureka, Missouri 1999 Located within Six Flags St. Louis.
Soak City Doswell, Virginia 1992 2006 Located within Kings Dominion.
Soak City Mason, Ohio 1989 2006 Located within Kings Island.
Soak City Shakopee, Minnesota 1983 as Liquid Lightning Located within Valleyfair.
South Bay Shores Santa Clara, California 2004 2006 Located within California's Great America.
Splash Works Vaughan, Ontario 1992 2006 Located within Canada's Wonderland.
WildWater Adventure Muskegon, Michigan 1991 2001 Located within Michigan's Adventure.
Separate admission or property
Cedar Point Shores Sandusky, Ohio 1988 Located adjacent to Cedar Point.
Knott's Soak City Buena Park, California 2000 Located adjacent to Knott's Berry Farm, Opened under the name, Soak City U.S.A., a legacy Cedar Fair park.
Schlitterbahn Galveston Galveston, Texas 2006 2019 Purchased by Cedar Fair in 2019 from the Henry family.
Schlitterbahn New Braunfels New Braunfels, Texas 1979 2019 Purchased by Cedar Fair in 2019 from the Henry family.
Six Flags Hurricane Harbor Los Angeles Valencia, California 1995 Located adjacent to Six Flags Magic Mountain.
Six Flags Hurricane Harbor Arlington Arlington, Texas 1983 1995 Acquired from Wet 'n Wild. Located across Interstate 30 from Six Flags Over Texas.
Six Flags Hurricane Harbor New Jersey Jackson, New Jersey 2000 Located adjacent to Six Flags Great Adventure.
Six Flags Hurricane Harbor Oaxtepec Oaxtepec, Mexico 2017 2016 Reopened in the former Parque Acuatico Oaxtepec location. One hour from Six Flags Mexico.
Six Flags Hurricane Harbor Concord Concord, California 1995 2017 This water park was built by Premier Parks prior to its purchase of Six Flags. It was sold to PARC Management in the 2007 property sell-off. On April 27, 2017, Six Flags announced it had entered into an agreement with EPR Properties to manage the park. On February 22, 2018, Six Flags announced that the park would be renamed from Waterworld Concord to Six Flags Hurricane Harbor Concord.[22] Located about 15 miles from Six Flags Discovery Kingdom.
Six Flags Hurricane Harbor Phoenix Phoenix, Arizona 2009 2018 Owned by EPR Properties; operated by Six Flags.
Six Flags Hurricane Harbor SplashTown Spring, Texas 1984 2018 Owned by EPR Properties; operated by Six Flags.
Six Flags White Water Marietta, Georgia 1983 1999 Located about 15 miles from Six Flags Over Georgia.
Six Flags Hurricane Harbor Oklahoma City Oklahoma City, Oklahoma 1981 2018 Located about 15 miles from Frontier City, the park is owned by EPR Properties and is operated by Six Flags.
Six Flags Hurricane Harbor Rockford Cherry Valley, Illinois 1984 2019 Owned by Rockford Park District, operated by Six Flags under a ten-year lease agreement beginning April 1, 2019.
Six Flags Hurricane Harbor Chicago Gurnee, Illinois 2005 Located adjacent to Six Flags Great America. It became a separate gate from Great America, making it the company's 27th amusement park and was rebranded to Hurricane Harbor Chicago in 2021.[23]
Six Flags Hurricane Harbor San Antonio San Antonio, Texas 1992 1998 Located adjacent to Six Flags Fiesta Texas. Formerly called Ol' Waterin' Hole from 1992 to 1998, Armadillo Beach from 1999 to 2005. It was rebranded to Hurricane Harbor San Antonio and became a separate gate in 2023.[24]

Indoor

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Name Location Year Opened Year Acquired Notes
Castaway Bay Sandusky, Ohio 2004 Located about a mile from Cedar Point, a legacy Cedar Fair park.
Six Flags Great Escape Lodge & Indoor Waterpark Queensbury, New York 2006 Located across from Great Escape, includes a resort. Water park is named Six Flags White Water Bay.

Upcoming properties

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Amusement parks

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Name Location Year Opening Year Acquired Notes Source
Six Flags Qiddiya Riyadh, Saudi Arabia 2025 (expected)[25] This will be the first Six Flags-branded theme park in Saudi Arabia, and the first Six Flags park outside of North America since 2004. [26]

References

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  1. ^ a b "2022 Annual Report" (PDF). investors.sixflags.com. Retrieved 2023-04-25.
  2. ^ a b "Six Flags Announces Fourth Quarter and Full Year 2021 Performance". investors.sixflags.com. Retrieved 2022-05-22.
  3. ^ "2022 Annual Report" (PDF). investors.sixflags.com. Retrieved 2023-04-24.
  4. ^ "Time Warner Completes Sale of Stake in Six Flags for $440 Million in Cash | Time Warner Inc". Time Warner.
  5. ^ Church, Steven (August 21, 2009). "Six Flags Would Be Owned by Lenders Under Proposal (Update2)". Bloomberg. Archived from the original on July 20, 2012. Retrieved January 2, 2011.
  6. ^ "Six Flags Announces Fourth Quarter and Full Year 2021 Performance". businesswire.com. February 24, 2022. Retrieved October 22, 2023.
  7. ^ "Six Flags CEO draws ire over remarks about avoiding attracting 'Walmart customers' and saying discounted tickets turned parks into 'cheap day care for teenagers'". Business Insider. August 13, 2022. Retrieved October 22, 2023.
  8. ^ Fickenscher, Lisa (August 12, 2022). "Six Flags CEO blasted over 'day care for teenagers' remark, price hikes". New York Post. Retrieved October 22, 2023.
  9. ^ Niles, Robert (November 10, 2022). "Attendance, Revenue Plummet at Six Flags". Theme Park Insider. Retrieved October 22, 2023.
  10. ^ Mooney, Michael (November 29, 2022). "The rapid decline of Six Flags". Axios. Retrieved October 22, 2023.
  11. ^ "Apollo's deal for Cedar Fair collapses". Reuters.
  12. ^ "Exclusive: Six Flags in bid to acquire Cedar Fair-source". Reuters. October 2, 2019.
  13. ^ Roumeliotis, Greg (2019-10-04). "Exclusive: Cedar Fair rebuffs $4 billion offer from Six Flags - sources". Reuters.
  14. ^ Hammond, Ed (February 1, 2022). "SeaWorld Makes $3.4 Billion Takeover Bid for Cedar Fair". Bloomberg. Bloomberg L.P. Retrieved February 15, 2022.
  15. ^ "SEAWORLD ENTERTAINMENT, INC. MAKES STATEMENT CONCERNING CEDAR FAIR". Cision PR Newswire (Press release). PR Newswire Association LLC. Retrieved February 15, 2022.
  16. ^ "Marriott to Sell Park to Bally". The New York Times. 1984-04-27. ISSN 0362-4331. Retrieved 2019-10-08.
  17. ^ "Six Flags Magic Mountain To Close Colossus For Good After August 16". KHTS FM 98.1 & AM 1220. 2014-06-03. Retrieved 2019-10-08.
  18. ^ "Six Flags Operations Inc 1999 Annual Report 10-K". SEC.report. Archived from the original on October 8, 2019. Retrieved 2019-10-08.
  19. ^ Alm, Rick (March 10, 2009). "Worlds of Fun, Oceans of Fun up for sale". The Kansas City Star. Retrieved May 22, 2021.
  20. ^ Shastry, Sangeeta (2012-08-31). "Oceans of Fun prepares for a huge expansion". The Kansas City Star. Archived from the original on 3 September 2012. Retrieved 2024-01-24.
  21. ^ Harpster, Lexi (2023-03-23). "Six Flags unveils plans for regions tallest water coaster at Hurricane Harbor Maryland". WJLA. Retrieved 2023-03-25.
  22. ^ "Concord Water Park is Now Six Flags Hurricane Harbor Concord" (Press release). 2018-02-22.
  23. ^ "Six Flags Announces Reopening of Six Flags Great America Parks". investors.sixflags.com. Retrieved 2021-03-22.
  24. ^ Henry, Natassia (March 23, 2023). "Six Flags introduces rebranded water park". KENS. Retrieved March 27, 2023.
  25. ^ Revell, Eric (2023-11-19). "Record-shattering roller coaster simulates falling from cliff with 155 mph speeds". FOXBusiness. Retrieved 2023-12-06.
  26. ^ "International Expansion Continues with Six Flags-Branded Park in Saudi Arabia". investors.sixflags.com.